Strength for the Canadian jewellery and watch industry

Jewellers Vigilance Canada (JVC) offers the Canadian Jewellers Association (CJA) a unique set of skills in support of the jewellery and watch industry's relationships with consumers, industry members, government and law enforcement.  With more than 30 years of experience, the JVC's tools and practices are part of the CJA's effort in supporting the ethical practices, education, information and services that are most critical to the jewellery and watch industry's future growth, security and success. 

JVC's partnership with law enforcement agencies across Canada has been a great success and continues to be a growing program in support of crime prevention against the jewellery industry. 

This is a summary of what JVC does for the jewellery and watch industry.

  • JVC provides a comprehensive Crime Prevention Package (CPP) to the Canadian jewellery industry with the support from our crime prevention partners and Jewelers Mutual Insurance Company. The impact this program has with our industry and law enforcement is measured in the growth of our police contacts and database as well as recognition of the JVC banner.  Most vividly, testimonials from members of our program (CPP) applaud our efforts and provide examples of how JVC Alerts averted a crime in their business.
  • JVC continues to work closely with law enforcement to provide intelligence and understanding of the jewellery industry both in Canada and worldwide.
  • JVC advises consumers and mediates with the trade on their behalf.
  • JVC advises the trade and deals with trade complaints against other members.
  • CJA administers the Voluntary Code of Conduct for Authenticating Canadian Diamond Claims (the Code).

JVC Frequently Asked Questions

  1. What does JVC do?
    • Crime prevention
    • Consumer Mediation
    • Trade Mediation
  2. What do I do if I'm experiencing difficulty or have a concern with a jeweller? 
    • Contact JVC in writing with your complaint. (See JVC Services)
  3. How far can JVC take a complaint?
    • JVC acts in an advisory capacity and as a mediator. We have no legal authority, however, we can take a complaint through to a civil resolution but cannot take any legal action.
  4. I received an appraisal with my jewellery purchase, but when I had it appraised by another appraiser, the values were very different. What should I do?
    • JVC recommends you have a third appraisal done by an accredited appraiser. Depending on what that appraisal comes back as we will then discuss your course of action.
  5. I bought a piece of jewellery and did not get a receipt. Now the item is broken and the jeweller will not take it back. What do I do?
    • Always get a receipt, no matter what kind of deal you work out with the jeweller. Without proof of purchase, there is very little recourse.
  6. I was offered a great deal on a diamond ring from a jeweller. The price is much less than anywhere else I've shopped. Should I buy it?

Visit for more information on JVC's Crime Prevention Program (CPP).

Click here for the CPP registration form.

FINTRAC is conducting assessments and evaluations of DPMS Compliance Regimes. Below is a link to a Guide to assist you should you receive notification from FINTRAC requiring you to complete a Compliance Assessment Report


Since 1918, we have provided a single source for information on this vibrant and diverse industry to consumers, government, media and businesses. 

The CJA is the national trade association for the Canadian jewellery industry, comprised  of retailers, suppliers, appraisers, designers and providers of goods and services.



Canadian Jewellers Association
27 Queen St. East, Suite 600 
Toronto, Ontario Canada M5C 2M6

Phone: 416-368-7616
Fax: 416-368-1986 

Toll free: 1-800-580-0942 



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