Mission Statement, Vision, and Pillars

MISSION STATEMENT

The Canadian Jewellers Association has been the voice of the Canadian jewellery industry since 1918.  The CJA provides leadership and education to ensure the adoption of best practices among all its members.  It promotes information sharing, ensuring fair and equitable consideration by all levels of government.  It assists its members to afford services, information and technologies that support the equality, security and profitability of their businesses, creating consumer trust and respect for the Canadian jewellery industry.

OUR VISION

For all eligible jewellery businesses to aspire to membership in the CJA and to recognize the value of membership.   For consumers, media, government and business, to consistently request and accept information on any and all issues about the Canadian jewellery industry from the CJA.

Pillars:

• Ethics and Social Responsibility
• Education
• Government and Industry Relations
• Member Benefits
• Communications