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Message from Chairman

 

"On behalf of the Board of Directors and staff, I welcome you to the Canadian Jewellers Association's (CJA ) website.

CJA is the voice of the Canadian jewellery industry, providing leadership in ethics, education and communication.  CJA promotes consumer trust and we assist our members to follow best business practices. It is our vision to make the CJA the brand that consumers demand. It is our goal to have the public recognize the CJA logo and tag line when visiting a Canadian jewellery store and associate it with a our 13-point Code of Ethics, integrity and honesty .

It is our intention to always ensure that the Association is continuing to build trust, awareness, understanding and desirability for Canadian jewellery products.

CJA is currently focusing efforts on its five year strategic operational plan that includes the implementation and development of five fundamental pillars:

• Ethics and Social Responsibility
• Education
• Government and Industry Relations
• Member Benefits
• Communications

CJA 's foundation as a trade association is based on these five pillars, on which all initiatives, now and in the future, are based upon. Each of the pillars already has some key initiatives in place. It is important for CJA to be constantly adapting and growing, based on daily challenges and advancements.

The Association 's numerous committees have been very effective in identifying key issues and developing resolutions for the industry as a whole.

CJA takes pride in being a results-oriented trade association and will continue to focus on value-added programs for our members at large.

Since Canada has emerged as a major world producer of diamonds, its role in the international jewellery industry has become more significant.

The practical day-to-day benefits that we offer our members are continually being re-examined and when necessary, enhanced.  All matters of concern or of interest are communicated promptly to members through the use of our monthly e-Newsletters and instant e-News blasts. Members are continually connected and are aware of the latest happenings within our industry.

Since its launch in October 2007, CJA 's website has become a valuable resource for consumers,  members, industry representatives, government officials and media.

Because of our multi-type jewellery member make-up, CJA takes pride in being the umbrella organization for the industry and being the central voice for issues relating to our industry.
 
I encourage you to explore the many different sections within our website and learn all about CJA and our exciting industry. We appreciate your interest in the CJA, and we assure you that the Board of Directors and the staff are attentive to your needs.”

Peter Norton
Chairman




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M5C 2M6

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